Achieving Growth
CitiPayroll
The "Citi Payroll" brand is deeply rooted in the Brooklyn, New York community. Based in this iconic region, the company embodies the innovative and diverse spirit of this world-renowned locale.
Citi
Payroll
The "Citi Payroll" brand is deeply rooted in the Brooklyn, New York community. Based in this iconic region, the company embodies the innovative and diverse spirit of this world-renowned locale.
Origins and Location
The modernization of the "Citi Payroll" brand has preserved elements from the original brand, including the waves, which symbolize the connection between the company and its customers. Furthermore, the allusion to the Brooklyn Bridge is a tribute to the region's rich architectural heritage.
Respecting Historical Heritage
Vibrant colors, such as orange and purple, infuse vitality into the brand, reflecting the energy and creativity that the company brings to the payroll industry. The combination of blue in the brand colors conveys trust and stability.
Vibrant Colors and Distinct Visual Identity
The creation of a unique font for the "Citi Payroll" brand demonstrates a commitment to singularity and originality. This font was developed with minor modifications to reflect the company's identity uniquely.
Custom Font for Uniqueness
The choice of waves and the Brooklyn Bridge in the brand symbolizes the company's connection with its customers. The company is always ready to be a solid and reliable bridge in payroll management, establishing lasting bonds with customers.
Customer Connection
The modernization of the "Citi Payroll" brand reflects an ongoing commitment to innovation and adaptability to changing market needs. The brand has evolved to meet modern demands while remaining true to its tradition and commitment to quality.
Innovation and Modernity
BLUE
C 86 M 73 Y 0 K 0
R 1 G 56 B 254
HEX #0138FE
MAJORELLE BLUE
C 70 M 71 Y 0 K 0
R 112 G 80 B 252
HEX #7050FC
MEDIUM TURQUOISE
C 58 M 0 Y 23 K 0
R 58 G 222 B 218
HEX #3ADEDA
HEAT WAVES
C 0 M 65 Y 100 K 0
R 255 G 122 B 0
HEX #FF7A00
BLACK
AND WHITE
Featured Work
The modernization of the "Citi Payroll" brand reflects an ongoing commitment to innovation and adaptability to changing market needs. The brand has evolved to meet modern demands while remaining true to its tradition and commitment to quality.
