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Naming

(Brand Naming)

For things to exist, we need to give them names, right? It works the same way with brands. As the name is the first contact point between the brand and its target, brand naming is also the first step in building a strong brand that can leave a lasting legacy in consumers’ minds. 

Description

Firstly we understand who your brand will serve and what they expect. Then, we analyse the competitive landscape to identify naming trends and strategies to make your brand stand out. Next, we define how the name should perform, what type of message we want to convey with it, which sensations it brings to the target. Finally we come up with the brand name, that won’t be just a label, but a performer. Our job doesn’t stop there: we also check the name availability, so you can confidently own and register your brand without a hitch.

How It Works

A creative and strong name brings your company life, evokes the right associations and meets the requirements for legal registration. Besides, it attracts the right target, strengthens your brand identity, and creates emotional connection.

How It Can Help

  1. Interview and Research

  2. Name Generation

  3. Refinement and Feedback

  4. Delivery of the Chosen Name

Process Steps

Brand Design

The Brand Design service focuses on creating your company's visual identity, including logos, colors, and typography.

Description

We begin with a detailed briefing to understand your brand and its values. Next, we conduct research and create design concepts that represent your company's essence. After review and refinement based on your feedback, we deliver the final files ready for use.

How It Works

A strong visual identity conveys credibility, trust, and helps customers recognize your brand instantly. The right design can attract and retain more customers.

How It Can Help

  1. Briefing and Research

  2. Design Concept Creation

  3. Review and Refinement

  4. Delivery of Design Files

Process Steps

Brand Management

Brand Management is crucial for maintaining your brand's consistency across all media and materials.

Description

We develop brand guidelines to ensure uniform application. We work with your team to ensure proper brand usage and monitor its application.

How It Works

Brand management maintains the visual identity's coherence, which is vital for building a strong market presence.

How It Can Help

  1. Implementation Strategy

  2. Training and Education

  3. Monitoring and Adjustments

  4. Consistency Maintenance

Process Steps

Brand Strategy

The Brand Strategic service involves creating a comprehensive strategy to position your brand in the market.

Description

We conduct an in-depth market and competition analysis. Based on this, we identify your unique selling points and create a positioning strategy. We implement the strategy, including specific campaigns and actions, and monitor progress, making adjustments as necessary to achieve your objectives.

How It Works

A strong brand strategy helps direct your business, reach your target audience, and stand out from the crowd.

How It Can Help

  1. Market Analysis

  2. Strategy Development

  3. Implementation

  4. Monitoring and Adjustments

Process Steps

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