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Heidner

Visual identity

Within a visual identity, visual elements include shapes, colors and typography. Shapes, like logos, are instantly recognizable and communicate brand personality. Colors evoke feelings and create emotional connections, while typography establishes brand voice and style. Together, these elements form a visual language that represents the brand's identity in a memorable and distinctive way.

Contrast, in turn, plays a vital role in readability and accessibility, ensuring that the message is clear and understood by everyone. In short, well-chosen colors and adequate contrast are essential for an impactful and effective visual identity.

It is essential to use colors appropriately and pay attention to contrast in a visual identity, as colors have the power to evoke emotions, convey messages and establish brand identity.

Colors

Claret

#79112A

Isabeline

#EDE9E6

Oxford Blue

#14213d

Cafe Au Lait

#A57F60

Application

Consistently applying branding across a design project is key to building a solid, memorable visual identity.

It establishes the cohesion and authenticity necessary for the brand to be recognized and remembered by the public. Every element, from the logo to the colors, typography, and graphics, works together to tell the brand story in a visually impactful way.

This consistency not only reinforces the brand's presence, but also strengthens customer trust, creating a lasting impression and differentiating the brand in a competitive market.

Social media & web

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