Branding and Pack Design
Ilume
The "Ilume" brand appears as a promise of light and well-being for those looking for the best in medicines and vitamins. The name "Ilume" combines the words "illuminate" and "lume", representing the idea of bringing clarity and vitality to people's lives.
The vibrant, colorful colors chosen for the brand not only reflect energy and vitality, but also encourage confidence and positivity in our products.
Colors
The star icon in the brand logo reflects this promise. Each ray of the star represents a letter from the word "Ilume", highlighting our identity in a memorable way.
Icon
MINDARO
C 7 M 0 Y 53 K 0
R 230 G 225 B 215
HEX #f8f69e
BRILLIANT ROSE
C 12 M 80 Y 0 K 0
R 220 G 85 B 187
HEX #dc55a7
CELESTE
C 35 M 0 Y 14 K 0
R 187 G 235 B 234
HEX #bbebea
SAVOY BLUE
C 77 M 60 Y 2 K 0
R 84 G 102 B 166
HEX #5466a6
BLUE GRAY
C 66 M 34 Y 10 K 0
R 107 G 146 B 189
HEX #6b92bd
LINEN
C 5 M 11 Y 12 K 0
R 240 G 230 B 224
HEX #f0e6e0
JORDY BLUE
C 53 M 13 Y 0 K 0
R 132 G 192 B 255
HEX #84c0ff
Ilume
The characteristic gradients and shapes in the visual identity add a touch of modernity and sophistication, showing that we are aligned with the latest trends in health and well-being.
